360 Camp · Confidential — enter access code

360 CAMP | SUMMER '26 · CONFIDENTIALPRISMIC
CAMPAIGN UPGRADE · 23 JULY 2026

REGISTRATIONS,
COUNTED.

The plan to turn a well-performing Instagram campaign into a daily, countable stream of camp registrations — starting the day you approve it.

PREPARED FOR 360 CAMP · BY PRISMIC MEDIA

360 CAMP | WHERE WE STANDPRISMIC
01 — THE FLIGHT SO FAR

THE ADS DELIVER.

Five days into the current flight, the campaign has put 360 Camp in front of more than 46,000 people in Kuwait — mothers 34–45, on Instagram. Engagement is strong: parents click at twice the platform norm.

118,123
Impressions
46,729
Parents reached
2,044
Clicks to book
948
Booking-page visits
2.26%
Click rate · ≈2× norm

Source: Meta Ads live data, 18–23 July 2026 · $759 invested to date · flight runs to 28 July.

360 CAMP | THE GAPPRISMIC
02 — WHY REGISTRATIONS FEEL INVISIBLE

THE FUNNEL GOES DARK.

Three things stand between strong ad numbers and registrations you can see:

Impressions
118,123
Clicks
2,044
2.26% CTR
Page visits
948
$0.80 each
Registrations
NOT MEASURABLE TODAY
?

1 — The website and the ad platform aren't connected for conversion tracking, and connecting them isn't possible right now. The ads optimize for visits — not bookings — and completed registrations are invisible to both sides.

2 — A camp booking of KD 180–380 is a considered family decision. Very few parents complete it on the first visit, on their phone, from an ad.

3 — The 948 parents who visited the booking page can't be re-reached today. After the first visit, they're gone.

360 CAMP | THE PLANPRISMIC
03 — THE UPGRADE

THREE MOVES.

Same budget. Same videos. Same audience. What changes is where a parent's interest lands: in a list with names and phone numbers, instead of an anonymous click.

1

In-app registration forms

Parents register their interest inside Instagram — name and phone pre-filled, child's age and preferred week selected in two taps.

2

Fast booking page

A one-second mobile page with your photos and prices, one tap from ad to your checkout. Already built — and already live.

3

Second-touch retargeting

Re-show ads to 5,000+ parents who watched the campaign videos or visited the booking page and didn't finish.

360 CAMP | MOVE ONE — LEAD FORMSPRISMIC
04 — REGISTRATION IN THREE TAPS

INSIDE INSTAGRAM.

No website hop, no typing. Instagram pre-fills the parent's name and phone; they choose age group and week; done. Every submission is a named, phone-verified registration lead — delivered to your team the same day.

360 CampSponsored · مموّل
سجّلوا أطفالكم في المخيم الصيفي ٣٦٠ · أعمار ٤–١٢ سنة · يبدأ ٢ أغسطس — المقاعد محدودة
سجّل الآن · Sign Up

1 — The ad · same reel

360 Camp

سجّل اهتمامك — بنتصل فيك خلال ٢٤ ساعة

أم عبدالله — auto-filled
+965 9XXX XXXX — auto-filled
6–8 ▾
Aug 2 ▾
أسبوعين — KD 280 ▾
إرسال · Submit

2 — Form opens in-app, pre-filled

استلمنا طلبك!

فريق 360 Camp بيتصل فيك خلال ٢٤ ساعة لتأكيد حجز طفلك.

3 — Confirmation + callback promise

360 CAMP | MOVE TWO — BOOKING PAGEPRISMIC
05 — BUILT & LIVE TODAY

ONE SECOND TO PRICES.

For parents who prefer booking directly: a lightweight page with your photos, your prices — KD 180 / 280 / 380 — age groups and weeks, and one button to your official checkout. It loads in under a second on mobile data.

It also carries our measurement tag. From today onward, we can finally see how ad visitors behave — and re-show ads to those who didn't finish booking.

360.lemonad.es — live now, open it on your phone
The live booking page
360 CAMP | MOVE THREE — SECOND TOUCHPRISMIC
06 — THE RECOVERY LAYER

NOBODY SLIPS AWAY.

More than 5,000 parents have already watched the campaign videos. Today, that attention evaporates. From this week, they become an audience: parents who watched, or visited the booking page, see the ad again — with one message.

Camp starts AUG 2. Spots are limited.

Considered purchases are won on the second touch. This is the layer that catches the parent who thought "I'll do it later."

360 CAMP | YOUR DAILY NUMBERPRISMIC
07 — WHAT YOU RECEIVE

EVERY MORNING, 9:00 AM.

A list of yesterday's interested parents — name, phone, child's age, preferred week — ready for your team to call and confirm. Registrations stop being a mystery and become a number you read with your coffee.

ReceivedParentPhoneChild ageWeekDuration
8:12 PMأم عبدالله+965 9XXX XXX16–8Aug 22 weeks
8:47 PMSarah M.+965 9XXX XXX24–5Aug 91 week
9:30 PMأم يوسف+965 9XXX XXX310–12Aug 23 weeks

Sample rows for illustration — real reports contain live submissions only.

360 CAMP | TIMELINEPRISMIC
08 — FROM OK TO FIRST LEADS

SAME DAY.

Today — the moment you approve

We switch it on

Lead forms, booking page and retargeting go live the same day. Everything is already built and tested.

Within 24 hours

First leads arrive

Named, phone-verified parents start landing in the list.

Every morning · 9:00 AM

Daily report

Yesterday's leads, delivered. Your team calls, confirms, books.

August 2

Camp starts

The booking window is this week. Every day matters between now and the first bell.

360 CAMP | NEXT STEPPRISMIC
09 — ONE WORD FROM YOU

SAY OK.

We're ready to start today. The moment you give us the OK, the new funnel goes live — same budget, same videos, and booking still completes on 360-camp.com.

Camp starts August 2. Let's fill it.

360 CAMP | THANK YOUPRISMIC

THANK YOU.

Questions, edits, or the OK itself —

sales@prismic.media